copyediting
Website copyediting is the process of reviewing and refining the written content on a website to ensure it's clear, consistent, engaging, and error-free. It involves editing text for grammar, spelling, punctuation, and formatting, but it goes beyond just fixing mistakes. A website copyeditor also ensures the tone and style are aligned with the brand's voice and that the content is structured in a way that’s easy for users to read and navigate.
Effective copyediting helps ensure that the content on a website is polished, professional, and effective at communicating the intended message to visitors.
benefits
of website copyediting:
Clarity and Readability: Ensuring the text is clear and easy to understand, avoiding jargon or overly complex language. This helps visitors quickly absorb the information they need.
Grammar and Spelling: Correcting any grammatical errors, spelling mistakes, or punctuation issues.
Consistency: Making sure the writing is consistent in terms of tone, style, and formatting across all pages of the website. This helps create a cohesive brand experience for visitors.
SEO Optimization: Sometimes, website copyeditors also check for SEO best practices to ensure that the content is optimized for search engines. This may include using relevant keywords, optimizing meta tags, or improving headlines for search visibility.
User Experience (UX): Editing for ease of navigation and flow. Copy should guide users through the website seamlessly, highlighting important information and calls to action.
Brand Voice: Ensuring that the content reflects the personality and values of the brand while remaining engaging to the target audience.
fee structure
Copyediting services are charge on a per-page basis, and is based word count ranges for website copy and blog posts.
Copyediting services are charged as a flat-fee structure as follows: 50% is due upon signing of the Service Agreement, and the remaining 50% is due at website completion.